WhereIsTheBusNow

A simple school bus alert service for parents.

It polls bus location data and sends notifications when the bus leaves, is close to destination, and arrives.

SMS program details

• Program name: WhereIsTheBusNow Alerts
• Message frequency: Varies by bus activity (typically up to 6 messages per school day per subscribed route).
• Customer care: Brent school front office / bus representative.
• Opt-out: Reply STOP to unsubscribe.
• Help: Reply HELP for support information.
• Rates: Message and data rates may apply.
• Terms: whereisthebusnow.com/terms.html
• Privacy: whereisthebusnow.com/privacy.html

How to request notifications (verbal request)

• Contact the Brent school front office and ask to be connected to the bus representative or transportation contact.
• Verbally request to be added to the WhereIsTheBusNow notification list for your student route.
• Provide the phone number and/or email address where you want alerts.
• To stop alerts, verbally ask the same Brent representative to remove your contact from the list.

Detailed verbal opt-in workflow

• Staff reads the verbal opt-in script to the parent/guardian before collecting consent.
• Parent/guardian must clearly say yes to receive WhereIsTheBusNow Alerts at the provided mobile number.
• Staff records consent in an internal log with guardian name, mobile number, route, date/time, and staff member name.
• Only after consent is recorded is the number added to the notification list.
• Customer care contact: Brent school front office / bus representative, or email alerts@whereisthebusnow.com.

Terms of service

• Informational service only; timing and location data can be delayed or inaccurate.
• Not an emergency or life-safety system. Always follow official school transportation guidance.
• Message frequency varies by bus activity. Carrier SMS/data rates may apply.
• Service may change, pause, or stop at any time without notice.

Privacy policy

• We collect only the contact details needed to deliver notifications (phone number and/or email) plus route preference.
• We use this information only for school bus notification delivery and basic service operations.
• We do not sell contact information and do not use it for unrelated marketing.
• Message delivery providers (for example AWS) may process data needed to send notifications.
• To request updates or removal of your contact details, verbally request changes through the Brent school bus representative.

Verbal opt-in script (for staff use)

“You are requesting to join WhereIsTheBusNow Alerts for school bus notifications. We may send messages when your bus leaves, is near destination, and arrives. Message frequency varies by bus activity (typically up to 6 messages per school day). Message and data rates may apply. Reply STOP to unsubscribe and HELP for help. Do you agree to receive these text messages at this number?”